Service Category: 360 Integrated Campaign Fulfilment
American Family Insurance needed to deliver a high-impact, high-visibility regional awareness campaign that would have a massive impact in key markets.
With trust in financial institutions at an all time low and the country in recession, the task was made yet harder by having only a fraction of the media spend of national insurers.
Multiple transit station takeovers strategically placed around the country focused on ‘The Dream’ messaging. Takeovers not only make an impact, but are also a place that people pass through every day on their way to work – a place where people are highly receptive to the message and the brand promise.
The RedWorks studio produced 160 key lines for the Belmont and Union train stations in the Chicago market with each requiring completely custom layouts and individual logistics.
Results saw sales rise to the highest they have been in a decade with new prospect quoting and customer retention rates continuing to grow.