Service Category: Video production
Ogilvy & Mather has a long-term product campaign for an all-Polish bank, Bank Zachodni WBK, aimed at establishing and supporting its image of an honest, competent and simple bank which cares about its customers.
One of the mandatories was to find a brand ambassador - possibly a foreign celebrity - who would embody brand values and give the campaign greater impact.
RedWorks arranged for an international celebrity to star in the campaign (Chuck Norris) and organised a vast and complex TV campaign.
We arranged the celebrity’s contract and accommodation in Poland, and shot and produced 10 TV films despite having only three working days to complete them and strict limitation on the star’s working hours.
The campaign has been extraordinarily successful, greatly enhancing brand and product awareness and strengthening BZ WBK’s brand image.