Deutsche Bahn Group ›

Deutsche Bahn
Sector:Automotive
Service Category: 360 Integrated Campaign Fulfilment, Mobile, Print, Digital
Deutsche Bahn

The problem

Deutsche Bahn Group offers global mobility and logistical services and operates in over 130 countries worldwide. They are made up of 295,000 employees, of which about 193,000 are located in Germany. Deutsche Bahn wants to employ 7,000 new employees every year. Their objective: to become a top employer and to reboot their antiquated image.

The solution

Besides campaign fulfilmentwith Ogilvy & Mather Advertising (Deutsche Bahn print campaign) and art direction support with OgilvyOne (Deutsche Bahn career website), RedWorks developed a web-based Poster Generator where every Deutsche Bahn employee is able to upload their own picture, design their own poster in the campaign design and have it printed and delivered to their office.

 

More than 3,000 posters were printed in the first four weeks. The same application was programmed as an iOS app by RedWorks for mobile use at fairs and conferences. Furthermore, RedWorks is responsible for more than 1,000 employment ads per year (offline and online). Project management, copywriting, design and fulfilment for more than 100 client-side contacts is part of the business.

The work