Service Category: Video production, Imaging
Digital TV platform ‘n’ was perceived as being too cold and distant.
Ogilvy & Mather were asked to create a campaign which would warm up the brand image and broaden the target audience by making people view the company in a different and more positive light.
Ogilvy and Mather created a 360º campaign based on the idea ‘We Release Fun!’ The brand logo was animated into funny, smart and likeable creatures with defined and diverse personalities – the ‘n’ creatures.
RedWorks was asked to bring the ‘n’ creatures to life. Using 3D modelling technology, combined with a real life background, the creatures were given human-like features and humorous personalities.
An Oscars nominated post-production studio was used for post and 3D production.
The campaign vastly exceeding anticipated communication goals – improving both brand awareness and brand image.