IBM Cloud Challenge ›

Service Category: Mobile, Digital, Video production

The problem

Cloud is becoming serious business for IBM. RedWorks New York helped make it fun. The IBM midmarket team approached RedWorks New York to design and develop a game to help get the word out. The goal was to inform in an entertaining way.

The solution

We created an 8-bit style game made for the desktop or tablet, the IBM Cloud Challenge. People enjoyed playing, and were also given information about the Cloud.


Once players took the IBM Cloud Challenge, they were able to register for a free T-shirt and get more information on starting a complimentary trial. To promote the game, RedWorks New York created a teaser video that lives on YouTube, as well as social tiles and social media placements. 

The work