Service Category: Digital
KFC needed to raise awareness of their new ‘Snackers’ range, including the new variants they launched. The aim was to create a fun and relevant product experience that would promote sharing for current Facebook fans, and attract new fans with tactical offers to encourage people to give the new range a go.
RedWorks decided the best way to promote the new range was to highlight the 6 ‘Snacker’ variants by creating a fast-paced game of quick thinking and decision-making similar to ‘Tetris’. Users have to keep their KFC counter as clear as possible for as long as possible by stacking up 3 of the same 'snackers' to clear them.