Service Category: Print, Events
The U.S. Open professional squash tournament was held in Chicago. This was the perfect opportunity to raise awareness about METROsquash, Chicago’s urban squash education program, and to kick-start a capital campaign to build a facility for the organisation.
The tournament showcased globally elite male and female squash athletes, and was the first professional sporting event played outdoors in Millennium Park.
RedWorks created an event campaign centred on the call to action ‘Take Notice’ featuring posters, print ads, the event invitation, programme, signage and merchandising.
Professional male and female athletes were shown in squash education focused communications alongside METROsquash participants. 2,000 Chicago public school students attended an educational exhibition on health, cultural enrichment, higher education and scholarships which raised $150,000 to benefit METROsquash.
The interest created in METROsquash was massive, with thousands of people learning about the sport and enjoying the tournament from the spectator stands in the park.