Nankang Tyres ›

Nankang Tyres
Service Category: Creative
Nankang Tyres

The problem

The existing Nankang Tyres identity and logo had represented them for over 50 years. Facing the increasingly competitive global marketplace, they were charging forward with a new Corporate Identity System (CIS). The new CIS would serve as critical guidelines for global brand management, and more importantly, as the foundation of a new and fresh brand image of Nankang Tyres.

The solution

In order to maintain continuity of brand, instead of creating a totally new logo, RedWorks modified the old Nankang logo by adding fresh elements to the logo and CIS to project Nankang as a prominent international brand whilst staying focused on its values of ‘Integrity, Practicality, Innovation’. Nankang's dealers and business partners are extremely happy with the changes and feel even more confident in the brand and with its business.

The work