RedWorks’ launches decouple-ometer and tips to stretch marketing spend ›

RedWorks has drawn up a list of top tips to stretch marketing spend (see below) and launched the decouple-ometer alongside it – an app for marketers and procurement professionals to see how much decoupling their marketing could save them on an annual basis.

By entering their production volumes and markets to deliver to, in just four steps they can find out how much a creative production company could potentially save them – a useful tool for companies looking to save on their overall marketing budget whilst still retaining consistent high quality work for their brand on a global scale. Try it here.


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