RedWorks Cape Town create Ogilvy & Mather Induction Box ›

RedWorks Cape Town have designed the Ogilvy & Mather Induction Box - a staff induction kit that seems to have caught the eye of more than just our new employees. Following the brief to shake-up staff induction, the creative team drew inspiration from the famous 8 Ogilvy Habits. These habits formed the ideology Ogilvy was built on all those year ago and with one item representing each habit, the induction box makes these habits more tangible and playful for new joiners. 

The concept behind the design is "The Eternal Pursuit of Unhappiness", meant to bring unity to new employees and have them embrace the rich values that underpin the infamous agency.