Another collaboration proved successful when RedWorks New York partnered with Ogilvy Entertainment on Hellmann’s 100th Anniversary campaign. All the great work done so far in 2013 culminated into one big celebration held at Hudson River Park Pier 84, which is close by to where Richard Hellmann’s original deli stood.
The event guided attendees through 100 years of Hellmann’s history, featured celebrity chefs such as Mario Batali and ultimately broke a world record for the world’s longest picnic table which extended over 300 feet and seated more than 500 hungry guests. In addition to the TVC, the RedWorks New York and Ogilvy Entertainment teams created the visual identity of the event and produced the historic timeline billboards that were featured. Coverage of the event included AdWeek, Life & Style, MarketWatch and USA Today and garnered an impressive number of impressions.