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Unveiling RedWorks Beijing's 3D Dream Team

Tuesday, 17. September 2013

The digital arena is evolving, expanding and developing new and exciting opportunities at a phenomenal rate. The rising presence of digital has prompted RedWorks Beijing (Asia Pacific’s digital hub for complex integrated digital campaigns) to create an on-site 3D department in order to enhance Beijing’s digital service offerings and to meet the growing demand for digital solutions. 

RedWorks launches Digital Publishing division

Friday, 6. September 2013

Over the last year at RedWorks London, we have been working extensively towards enhancing our Digital Publishing offering. To give you a taster of what we can now offer, we’re proud to unveil our new Digital Publishing credentials.

Digital Publishing is the creation, production and distribution of interactive advertising and collateral material for computers and touch screen devices such as tablets and smart phones.

RedWorks and Expedia win big at Cannes 2013

Monday, 2. September 2013

One of this year’s most successful advertising campaigns was that of the luggage labels for Expedia.

In a pure brand-building exercise, this campaign combines multiple airport IATA codes to form amusing phrases and straplines.

Devised by Ogilvy & Mather Advertising London, all design and retouching was created and executed by RedWorks London. The extensive retouching process spanned everything from ironing out paper creases to designing entirely new luggage labels from scratch.

RedWorks and OgilvyOne Singapore win 2013 Mob-Ex Award for Geodis Wilson iPad App

Friday, 5. July 2013

The joint-efforts of OgilvyOne and RedWorks were rewarded when the Integrated Logistic Systems Configurator - an iPad app developed for client, Geodis Wilson - won silver at the 2013 Mob-Ex Awards for the Most Informative Use of Mobile.

The award was given to entries illustrating the best use of mobile to circulate service information in a clear-cut manner, and convenient interface.

RedWorks and OgilvyOne London win The Co-operative Group

Wednesday, 12. June 2013

The Co-operative Group has appointed OgilvyOne and RedWorks to handle its £3 million direct marketing and digital account. The agency won the business after a competitive pitch, handled by AAR, against Rapp and Indicia. Elvis was invited but pulled out of the process. OgilvyOne will begin to work on the account once commercial negotiations are complete. RedWorks will begin towards the end of this year.

RedWorks New York launches new identity for Cabela's

Wednesday, 12. June 2013

Since January of this year RedWorks New York has completed 15 individual commercials for Cabela's from retail to brand awareness and continue to produce a large volume of radio commercials (120 radio spots by end of year). The week of the launch saw the new commercials selected as ‘The Ad of the Week’ by Adweek.  

RedWorks London visit Buikwe, Uganda

Wednesday, 12. June 2013

Every four months, 12 volunteers from around the Ogilvy Group take part in our initiative 'Many Ogilvy Hands' and fly out to the Southern Ugandan town of Buikwe for a week to get their hands dirty working on a project for the local community. From pushing a wheelbarrow in Uganda to putting up posters in the office, if we all lend a hand, together we make a real difference.