Service Category: Creative
SanQuan Food is the fast-frozen-food market leader in China. By launching a new premium product, - SanQuan Homemade Dumplings - it challenged the high-level dumpling market’s shares previously dominated by Wanchai Ferry.
The point of sale packaging needed to stimulate consumers’ appetites and convey the dumplings high-end, fine-crafted and unique characteristics.
RedWorks was chosen to design SanQuan’s new packaging series.
We combined food and art by deconstructing and then rearranging the dumplings’ fillings into a food sculpture. The fresh ingredients and different flavours helped to stimulate appetite with the artistry of the sculpture providing a high-end, fine-crafted key visual for the packaging. The SanQuan Homemade Dumplings’ packaging drove consumer purchase and pushed SanQuan Food into the premium food product category.