Sunsilk ›

Sunsilk
Sector:Health & Beauty
Service Category: Digital
Sunsilk

The problem

Sunsilk's aim was to inspire girls to become more 'hair-involved' via a digital experience that would showcase the new co-creations range and deliver the Sunsilk brand in an interesting way.

 

The solution

'Social edutainment' is at the heart of this interactive and educational gaming platform: it enables users to step into the shoes of an expert and provide haircare services to their friends and other girls online in their own salons.

 

The work