Service Category: Print
Valle Redondo (Tetra Pak's partner) required a packaging design for a new juice brand called ‘Good4You’. Because the juice market in Mexico is so competitive, the image for the new packages needed to be innovative and clearly differentiated.
RedWorks presented several different graphic proposals including specially designed iconography that helped the consumer to understand the functional product benefits of each juice. The photo production and post-production was the creative team’s responsibility.
The graphic impact was so strong that the out-of-home campaign was supported by pictures of the new packaging. The marketing plan has been so successful that Tetra Pak is now developing the ‘light‘ version of the product.