Super Bock creative campaign ›

Unicer
Sector:Food & Beverage
Service Category: Creative
Unicer

The problem

Unicer, the largest Portuguese soft drinks company, has a multi-brand, multi-market strategy based on its operations in the beer and bottled water business.

 

In 2012 it spent 10 million euros re-launching its Super Bock beer with a new graphic identity, logo and brand signature. It was essential that all points of sale reflected the new identity.

The solution

RedWorks was chosen as the agency of Unicer Regional Trade Marketing: a decision vindicated by our fast and high-quality tactical creativity and artwork.

 

RedWorks ensured consistency in creativity and quality of materials across all points of sale.

The work