Service Category: Creative
Unicer, the largest Portuguese soft drinks company, has a multi-brand, multi-market strategy based on its operations in the beer and bottled water business.
In 2012 it spent 10 million euros re-launching its Super Bock beer with a new graphic identity, logo and brand signature. It was essential that all points of sale reflected the new identity.
RedWorks was chosen as the agency of Unicer Regional Trade Marketing: a decision vindicated by our fast and high-quality tactical creativity and artwork.
RedWorks ensured consistency in creativity and quality of materials across all points of sale.