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Vedan
Sector:FMCG
Service Category: Print, Creative
Vedan

The problem

The bottled water market was already saturated in Taiwan. To increase their market share in the industry, Vedan introduced a new segment: bottled water for young females. The challenge for RedWorks was to create packaging design and print communication that talks to this target group whilst making it superior to the rival competition.

The solution

Based on the idea of ‘Green + Free Spirit’ RedWorks created a set of four pack designs. The print campaign ‘You are what you choose’, suggests to our young female targets that every detail has to be beautiful. Sales went up by 300%+ in the month the product was launched.

The work