Service Category: Digital
Wind is composed of three different brands (Wind Consumer, Infostrada and Wind Business) with work on each brand adapting single TV Campaigns as well as ad hoc promotional activities for the digital field.
The main management issue related to the volume of scheduled campaigns, formats that needed to be produced, overlap of different brand campaigns and the very limited timing of delivery.
Ogilvy and RedWorks offered a consolidated implementation through a completely dedicated team. Ogilvy is the creative hub and RedWorks concentrates on communication activities, adaptation and production.
More than 100 campaigns developed annually are related to the three different brands (Wind Consumer, Infostrada and Wind Business) with a consistent look and feel and technical performance. As the telecommunications market is so competitive and is constantly moving, RedWorks’ ability to handle demanding time schedules, last minute changes and delivery within just a few days is essential for Wind’s success in the market.